Chapel is shaped by some of the industry’s brightest young minds, connected by their desire to challenge our clients and each other. And, we’re not just talking in terms of our projects... If we’re agreeing on a creative route, chances are we’re disagreeing about who will win the Champions League.

Giles Arbery

Co-Founder & Creative Director

Before founding Chapel, Giles was the art director behind some of the world's most recognised publications, ‘Grazia’, ‘NME’ and ‘Stylist', which won him several awards, including the British Society of Magazine Editors’ 'Art Director of the Year'. Never one to turn down a challenge, he’s also been the creative lead and consultant for a wide range of clients, such as CMC Markets, Bauer Media, DC Thomson, Pottermore, Octopus Publishing and even The Liberal Democrats...
Team: Tottenham Hotspur
Creativity comes when listening to… ‘Screamadelica’, Primal Scream

Lucy Holt

Project Manager

Lucy is the definition of “organised”. She makes sure everything we deliver hits Chapel’s creative standard, is on time and within budget. It’s because of her that we can actually have a drink at the end of the week (*cough* day), knowing everything is under control. She’s worked with numerous big names, including Facebook, Vodafone, JP Morgan, Jaguar Land Rover and RBS.
Team: Tottenham Hotspur
Creativity comes when listening to… ‘And I Am Telling You I’m Not Going’, Jennifer Hudson

Dan Smith


Despite his one-word title, Dan’s creative skillset could fill an encyclopaedia. Whatever the brief, he always gives it the thumbs up and creates amazing work that we’re proud to deliver. Before Chapel, he was working with Royal Mail, The V&A, The Tate and The National Trust. He also had the honour of being shortlisted for Best British Book at the British Book Design and Production Awards, and for Cultural Institutions Website at the Lovie Awards.
Team: Manchester United
Creativity comes when listening to… ‘Shine on You Crazy Diamond’, Pink Floyd

Jo Pearson

Senior Designer

Jo is our resident hybrid. She’s creatively strategic, or strategically creative... Either way, she handles everything from digital strategy to digital design. Before joining the team, she was working with the likes of Barclays, Cushman & Wakefield, Facebook, L’Oréal and Royal Mail. Not only is she dedicated to her work, she’s also dedicated to her team, Newcastle United, travelling to as many away games as she can. For Jo, there’s “nothing like being surrounded by the craziest and most-passionate supporters of your club.”
Team: Newcastle United
Creativity comes when listening to… ‘A Real Hero’, College & Electric Youth

Niklas Juli

Contributing Art Director

From developing brand concepts and visual identities to art direction and experiential work, Niklas hasn’t left any creative route unexplored. Over the last seven years, he’s worked with brands such as Soho House, The Ned, ‘The Sunday Times’ and Conde Nast UK. He’s now Chapel’s creative mind behind the print and digital thought-leadership programme ‘Grow by Facebook’.
Team: Whoever’s winning…
Creativity comes when listening to… Nils Frahm, Bonobo and Gesaffelstein. When things are really down to the wire, it has to be ‘Survivor’, Destiny’s Child or ‘Work B****’, Britney Spears.

Victoria Smith


As one of the British Society of Magazine Editors’ highly recommended and a PPA 30 Under 30 nominee, there’s no denying Victoria’s natural eye for design. Before turning that eye to Chapel, she was working with luxury fashion houses Acne Studios and Christopher Kane, and designing for one of the world’s largest publishers, Hearst. Her portfolio includes lifestyle and home magazines ‘Country Living’, ‘Elle Decoration’ and ‘House Beautiful’.
Team: The underdog
Creativity comes when listening to… ‘Rumours’ album, Fleetwood Mac.

Ellis Wiggins

Content Writer

Having always had a passion for words, Ellis has made a career out of crafting them into compelling stories for a range of clients. These include Amazon, Vodafone, Hewlett Packard, JLL and now, Facebook Business. When she’s not practicing her creativity on paper or screen, she’s practicing it in the kitchen. To her, nothing quite says home like the smell of a freshly baked loaf cake.
Team: Crystal Palace (has to support the locals)
Creativity comes when listening to… ‘Nightshift Mix #01’, Tyde

Emma Bartley

Copywriter & Editor

With celebrated publications like ‘The Times’ and ‘Elle’ magazine in her portfolio, Emma is a wordsmith by name and by right. Since bringing her talent to Chapel, she’s brought a sense of exclusivity and luxury to the page working with Soho House to create its members-only magazine ‘House’. When she’s not typing away at her laptop, you can find her with a newspaper in hand, as second to writing is reading – naturally.
Team: Newcastle United
Creativity comes when listening to… Anything electronic and without lyrics – words just get in the way of her own

Luisa Metcalfe

Commissioning Editor

Luisa is the mind behind the hot topics – the ones that everyone wants to talk about but haven’t even thought of yet. Having been an editor at renowned publications like 'YOU magazine', MailOnline and OK! USA, she fits naturally into Chapel’s creative madness. Outside of the 9-5, chances are you’ll find her attempting The Times’ morning crossword or binge-watching the latest series on Netflix… No box set is safe.
Team: Tottenham Hotspur
Creativity comes when listening to… ‘Sweet Freedom’, Michael McDonald

Nazrene Hanif

Contributing Writer & Editor

Nazrene is Chapel’s triple threat: not only does she handle all things copy, but also content strategy and SEO. She makes sure everything we say is said with purpose and passion – a skill that comes from her experience working with brands from the BBC and ‘British Journal of Photography’ to some of the biggest names in fashion (Selfridges, MATCHESFASHION.COM, Topshop). And, her love of words doesn’t end at work. She’s currently writing her first book, so stay tuned.
Team: Liverpool (but only for love)
Creativity comes when listening to… Phillip Glass, Alice Coltrane or, when working towards a tight deadline, a Laurel Halo mix. On repeat right now is ‘Late Night Feelings’, Mark Ronson ft. Lykke Li

Rory Pickering

Front End Developer & Interaction Designer

From design to build, Rory is our go-to guy for all things web-related. Prior to Chapel, he was working with organisations such as The Times, BBC, Channel 4 News, University College London and Glastonbury Festival. When he’s not in front of the screen, he’s tinkering with electronics or volunteering as a mechanic at The Bike Project, which provides second-hand bikes to refugees.
Team: He doesn’t take sides
Creativity comes when listening to… ‘Shadows’, Lonnie Liston Smith