Chapel is shaped by some of the industry’s brightest young minds, connected by their desire to challenge our clients and each other. And, we’re not just talking in terms of our projects... If we’re agreeing on a creative route, chances are we’re disagreeing about who will win the Champions League.

Giles Arbery

Giles Arbery

Founder & Creative Director

Before founding Chapel, Giles was the art director behind some of the world's most recognised publications, Grazia, NME and Stylist, which won him several awards, including the British Society of Magazine Editors’ Art Director of the Year. Never one to turn down a challenge, he’s also been the creative lead and consultant for a wide range of clients, such as CMC Markets, Bauer Media, DC Thomson, Pottermore, Octopus Publishing and even The Liberal Democrats...
Team: Tottenham Hotspur
Creativity comes when listening to… ‘Screamadelica’, Primal Scream.

Lucy Holt

Lucy Holt

Accounts Director

Lucy is the definition of organised. She makes sure everything we deliver hits Chapel’s creative standard, is on time and within budget. It’s because of her that we can actually have a drink at the end of the week (*cough* day), knowing everything is under control. She’s worked with numerous big names, including Facebook, Vodafone, JP Morgan, Jaguar Land Rover and RBS.
Team: Tottenham Hotspur
Creativity comes when listening to… ‘And I Am Telling You I’m Not Going’, Jennifer Hudson.

Georgia McBride

Senior Creative Producer

As Senior Creative Producer, Georgia is an expert at uniting creative talent to produce outstanding work. With a diverse skillset, Georgia’s career has taken her across the world, leading teams on creative campaigns, large-scale branding projects and ground-breaking global strategies. At work and at home, Georgia’s a people person. When she’s not hanging with friends, she’s cooking with family and, more recently, dipping back into her own creative projects.

Team: N/A. I grew up in a rugby household with a Canadian dad.
Creativity comes when listening to… It depends on the day — at the moment, 70s rock/blues. Classic country is my happy place (don't judge me!).

Brazzia Bouda

Project Manager

Where big time experience meets meticulous organisation and a level head — that’s where you’ll find Brazzia. From LED short films and animation to websites, apps and VR experiences, Brazzia knows content in all its forms. Unsurprisingly, she also an expert at making sure it’s delivered on time, in-budget and next-level creative. Having spent 5 years at Imagination, Brazzia has worked with notable names like Dyson, Jaguar, Land Rover and Axis, and travelled the globe to do so. In her free time, you might find her sipping vino with friends or hanging with her pup Willow.
Team: PSG! Who else? Paris est magique!
Creativity comes when listening to… The Stone Roses (any albums!) or Chopin (any Classical music really).

Logan Cherry

Project Manager

Logan is a unifier. Our resident PM from across the pond, she knows how to bring people together and make sure a project reaches its creative potential. With a perfect Chapel mix of creativity and pragmatism, Logan’s background in journalism, documentary filmmaking and social media marketing has granted her experience with Refinitv and the London Stock Exchange Group. In downtime, you’ll find Logan ambling around exhibitions or eagerly diving into a gig.
Team: A one-time attendee of Arsenal women’s
Creativity comes when listening to… Kills Birds, Basically Nancy, La Femme, Amyl and The Sniffers! Anything from her kind-of punky playlist.

Matt Ford

Associate Creative Director

No matter how big the workload or how tight the deadline, we can always count on Matt to approach a project with a cool head, a can-do attitude and an ample amount of creativity. Maybe this comes from his enviable experience working as creative director at the River Group and art director at Grazia Magazine. Or from his impressive client portfolio, which includes the likes of the BBC, Co-op and Red Bull.
Team: Arsenal (providing balance to an agency full of spurs!)
Creativity comes when listening to… ‘Atlantis’, LTJ Bukem to bring some semi-acceptable Drum and Bass to the office.

Dan Smith

Dan Smith

Senior Creative

As Chapel’s senior creative, Dan understands that executing a great project requires a wide range of skills - fortunately, he’s got the expertise to match. Whatever the brief, he always gives it the thumbs up and creates original concepts and amazing work that we’re proud to deliver. Before Chapel, he was working with Royal Mail, The V&A, The Tate and The National Trust. He also had the honour of being shortlisted for Best British Book at the British Book Design and Production Awards, and for Cultural Institutions Website at the Lovie Awards.
Team: Manchester United
Creativity comes when listening to… ‘Shine on You Crazy Diamond’, Pink Floyd.

Rachel Sneddon


From brand strategy to identity, storyboarding to design, illustration to animation, Rachel has many strings to her bow. Skills she acquired at editorial houses like The Times, Hearst and CityAM, she has since put to work in Chapel’s creative team She’s now responsible for providing our clients with design solutions that hit the target each and every time.
Scotland through and through
Creativity comes when listening to…
‘Love Will Tear Us Apart’, Joy Division; ‘Sports’, Viagra Boys for when the pressure is on, and ‘Lost in Music’, Sister Sledge after handover.

Yume Watanabe

Junior Motion Designer

Yume’s curiosity makes her the perfect fit for the Chapel team. Since graduating in 2022, Yume has explored emerging technologies in several placements, gaining skills in the web3 space as well as coding and motion design. As our Junior Graphic Designer, Yume is set on bringing that same curiosity and creative drive to all future projects. Outside of work, she loves to get outside for a run or walk, or whipping up a feast in the kitchen.
Team: I don’t think I can name any … (sorry) (,,>﹏<,,)
Creativity comes when listening to… Powerful Women: FKA Twigs, Florence and the Machine, Peggy Gou, Little Simz — you name it!

Lucrezia Soldo


Since making the move from Milan, Lu has refined her motion design and Adobe skills in her two years freelancing. Now, she joins us at Chapel as Junior Creative. When it comes to her design style, Lu knows how to elevate a layout: from editorial to web and everything in between. Outside of Chapel, spot Lu skateboarding or adding to her already impressive shirt collection.

Team: Just for my dad, I’ll say Juventus.
Creativity comes when listening to… ‘Stranger’, 070 Shake.

Alice Hwang

Junior Creative

From Korea to New York and finally to our studio in Shoreditch, Alice has built up an impressive portfolio whilst on her way to us. With Nike, HYBE and the Korean Ministry of Culture, Sports and Tourism under her belt, Alice has developed a diverse skillset. From branding expertise, to a well-trained design eye and knowledge of tools like Blender, Figma, Cinema 4-D and Meta Spark Studio, Alice is a huge asset to the creative team. When she’s not working she loves looking out for typography inspiration and feeding her baby tortoise Oliver.
What football team do you support? I only watch world cup and olympic matches, so team Korea?
Creativity comes when listening to… Tyga, Rae Sremmurd, Kendrick Lamar, and the “Get Turnt" playlist on Spotify.

Ema Ferreira

Junior Creative

Having recently ventured over to the big smoke from sunny Lisbon, Ema's putting her skilful hands and artistic eye to work as Junior Creative at Chapel. With a background in illustration and moving image, there’s no doubt that she’s got a flair for crafting great creative and knowing what’s going to make an impression. Outside of work, you’ll catch her playing the guitar, dog-spotting or cycling in the park hoping to catch some of that sorely-missed sunshine.
Team: Is there a right or wrong answer?
Creativity comes when listening to… the 'Sound & Colour' album by Alabama Shakes.

Eamonn Blake

Motion Graphics Designer

2D, 3D, VFX—is there any design acronym that isn’t in Eamonn’s repertoire? It’s this broad skill set that has seen him work with some of the world’s biggest brand names, including adidas, the BBC and Heineken. Now, having been in the business of branded, commercial and music video content for over 4 years, he’s on hand at Chapel to keep our creativity moving in the right direction… quite literally.
Team: Manchester United
Creativity comes when listening to… ‘Donuts’, J Dilla.

Rory Pickering

Rory Pickering

Front End Developer & Interaction Designer

From design to build, Rory is our go-to guy for all things web-related. Prior to Chapel, he was working with organisations such as The Times, BBC, Channel 4 News, University College London and Glastonbury Festival. When he’s not in front of the screen, he’s tinkering with electronics or volunteering as a mechanic at The Bike Project, which provides second-hand bikes to refugees.
Team: He doesn’t take sides
Creativity comes when listening to… ‘Shadows’, Lonnie Liston Smith.

Alex Christian

Senior Content Writer & Strategist

As one of Chapel’s writers, it will come as no shock to learn that Alex’s main responsibility is to write. Working across Meta and Getir, he types up the words for everything from 200-page reports, down to one-line slogans, with some light bits of editing in between. Yet, he’s not “light” on talent. Before joining our team, he was recognised by the PPA for his work at ShortList, picking up nominations for New Consumer Journalist of the Year two years running!
ANOTHER Tottenham Hotspur (*rolls eyes*)
Creativity comes when listening to…
'Xtal', Aphex Twin, but for that 9am deadline, ‘Singularity’, Jon Hopkins.

Niamh McClelland

Lead Content Writer & Strategist

Prior to spending more than two years in copywriting and communications, Niamh spent five years in digital media as a writer and editor, where she created content for a wide variety of online audiences, and proudly made it out of all comment sections alive. As Chapel’s Content Writer & Strategist, she continues to indulge her love of storytelling in the digital realm through her work on the Snap Inc account.
Team: Can I say Ireland?
Creativity comes when listening to… ‘Intro’, The XX; ‘Dancing in the Dark’, Bruce Springsteen; and ‘Visions of Gideon’, Sufjan Stevens.

Ellie Howkins

Content Writer & Strategist

From one-liners to long-form, creative scripts to brand strategy, Ellie has got it covered. Before becoming our Content Writer & Strategist, Ellie put her written skills to work at Stylist and brought a strategic eye to influencer marketing at Estée Lauder Companies. Outside of the 9-5, you’ll likely find her head-down in a good book, in the gym or scouring charity shops for hidden gems.
Team: *Newly* Crystal Palace
Creativity comes when listening to… Anything without lyrics - Bonobo, Peggy Gou and Aphex Twin are go-to’s for approaching deadlines.

Rebecca Dell

Managing Agent & Producer

As the architect behind our sister agency, The Different Folk, Rebecca manages illustrators from all over the world, commissions of all sizes and... well, basically everything! Having worked in the business for almost a decade, alongside brand giants such as Google, Pepsi Max and adidas, it’s safe to say the business is in capable hands.
'The non-football kind'
Creativity comes when listening to…
‘Let Me Be Him’, Hot Chip; ‘Kick, Push’, Lupe Fiasco; ‘The Look’, Metronomy. The list goes on!

Emilie Tardivel

Senior Art Agent

With an eye for illustration and a head for strategy, Emilie brings a mix of aesthetic insight and tactical thinking to The Different Folk team. Armed with an Art, Culture and Media degree from the University of Savoie Mont Blanc, Emilie exported her enthusiasm for all things visual to the UK – and France's loss has been TDF's gain. Formerly an Art Agent and Strategist with the Central Illustration Agency, her obsession with artistry and her background in marketing means she consistently finds the sweet spot between the creative and the commercial.
Team: My partner has a football podcast, so no more football chat please.
Creativity comes when listening to… ‘Anderson Paak, Joy Crookes, Chilly Gonzales, Riri

Isobel Mehta

Art Agent

Isobel comes to The Different Folk with over 5 years’ experience as an illustrator and a portfolio brimming with heavy hitters, like The New York Times, Warner Music Group and Pan Macmillan. Looking to turn the tables, she now joins Rebecca on the agent side of things to support a growing roster of illustrators and to ensure every commission has that wow factor. If she’s not tracking down the must-have artists from around the world, you can probably find her checking out London’s latest gallery exhibition.
Team: Tottenham Hotspur ‘til she dies!
Creativity comes when listening to… A new song for the very first time!