Curzon Cinema

The brief

To get people talking about and opting into Curzon Home Cinema, a new offering from Curzon.


Art Direction
Digital Ideation
Print Distribution

The approach

After launching Home Cinema, Curzon needed help creating an air of excitement around its new offering. It already had a unique angle in that it was allowing viewers to watch some of the very best independent films on the same day as their cinema release – all from the comfort of their homes. Our challenge was to spread the word.

We built a direct-mail campaign and designed an in-cinema brochure, ensuring they worked in line with the cinema’s growing media channels. We also acted as consultants on Curzon’s various other marketing collateral, including a monthly fanzine and a conceptual ticketing campaign.

The result

As Curzon had a potential reach into 6.5 million homes, we offered the team an opportunity to share the load, helping them to bring the cinema experience to living rooms across the country.