Grow by Facebook

The brief

To reinvent the Grow by Facebook event for paper and screen, evolving it into one global marketing programme.


Content Strategy
Print & Digital Design
UX/UI Design
Print Management

The approach

As a programme aiming to inspire global business leaders with stories of innovators, trend-setters and disruptors, we knew we had to take on ‘Grow’ with an equal amount of innovative thinking. Assisting with everything from management to strategy, commissioning to copywriting, design to delivery, we created six print titles and online editions, plus a series of social content and event collateral.
“With Chapel, we’ve extended ‘Grow by Facebook’ from a standalone event in the English countryside to a multichannel thought-leadership programme. The team have helped us give ‘Grow’ a clear visual identity and produce content that cuts through with a discerning senior audience. They have also helped with our content strategy, as well as building, launching and fine-tuning the website. They are knowledgeable, easy to work with and creative, ensuring our programme is elevated from usual B2B content marketing.”
Leila Woodington Facebook Marketing Director

The result

After achieving multiple ‘The Drum Awards’ nominations and international recognition, we helped to rebrand ‘Grow’ as ‘Curated’, a digital platform for creativity and culture, and a model example of how to go against the typical corporate way of doing things.