Grow by Facebook

The brief

To support the launch of ‘Grow by Facebook’, a new content and event programme across print and digital channels.

Deliverables

Content Strategy
Branding
Copywriting
Print & Digital Design
Print Management

The approach

As a programme that aims to inspire global business leaders with the latest innovators, trendsetters and disruptors, we met this brief with an equal amount of innovative thinking. We knew we had to go against the typical “corporate” way of doing things and show ‘Grow’ for what it truly is – a link between the people who have stories to tell and the people who want to listen.

We created the programme’s look and feel, including its motivational tone of voice, bold typography, distinct colour palette, unique illustrations and emotive photography. Altogether, creating a channel that would stand out from the competition.
“From a standalone event to a multichannel thought-leadership programme, Chapel has helped give ‘Grow’ a clear visual identity and produce content that cuts through with a discerning senior audience. They are knowledgeable, easy to work with and creative, ensuring our programme is elevated from usual B2B content marketing.”
Leila Woodington Facebook Marketing Director

The result

At The Drum Awards 2019, ‘Grow by Facebook’ was shortlisted for two awards in separate B2B categories.