Facebook Reports

The brief

To help Facebook deliver unique content to its business audience, establishing the brand as a trusted thought-leader.

Content Strategy
Content Ideation
Print & Digital Design
Motion Graphics
Print Management

The approach

Disruption Nation

For the first time ever, Facebook Israel wanted to create a digital report, exploring the top industry trends from the past year and their impact on the Israeli ecosystem. As their chosen agency, we put together a 72-page report, leading the research, written and design process. We then used its visual identity across all supporting collateral, including a landing page, wrap-up video and catalogue of social assets—altogether, creating one, cohesive campaign and setting a benchmark for all future trend reports.

Meet the Family

As the lead agency behind Facebook’s ‘Meet the Family’ campaign, we were able to showcase our managerial and creative expertise from initial concepting to final delivery. Through a digital and print report, social campaign and live event, we spotlighted the parents disrupting family conventions using the weirdly loveable illustrations of Lucy Kirk.

Meet the Future

On the success of ‘Meet the Family’, Facebook turned to us again to support their follow-up campaign: ‘Meet the Future’, providing a fresh look into the world of Gen Zers. We led the ideation and art direction of an entire digital report, multi-channel social series and campaign video—designed by us and directed by filmmaker, Basma Khalifa. Supporting the team from start to finish saw us collaborating with 16 global influencers, 3 leading brands, across 8 markets, including the US, UK, France and Sweden.
“We partnered with Chapel to deliver the first ever Disruption Nation annual report in Israel. They were an integral part of researching and writing the long-form report, creating impeccable design and executing different types of creative assets to help us boost awareness. They were a pleasure to work with and helped us achieve excellent results.”
Einav Dinur, Business Marketing Facebook

The result

Recognised for our unconventional approach to business content, Chapel won the ‘B2B’ category at The Drum Awards for Content 2021 for our work on ‘Meet the Future’. We also picked up nominations in ‘Art Direction’ at The Drum Awards for Design and in ‘Branded Content’ and ‘Social’ at Creativepool’s Annual Awards.