The brief

To support the launch of a new delivery service in London and help find its niche in an increasingly competitive market.

Content Strategy
Content Ideation
Art Direction
Digital Design
Motion Graphics

The approach

Getir is a Turkish startup that prides itself on delivering on-demand groceries in around ten minutes. Wanting to make its mark on the UK’s growing food delivery market, it launched in London at the beginning of 2021. It was our mission to introduce the team to our home city and help them build a loyal customer base.

We provided initial strategic support and brand ideation, working collaboratively to create a look and feel that would resonate with a London audience. From there, we supported the team with everything from promotional content, to social campaigning, to OOH advertising.

The result

Within four months of launching, Getir was placed on the side of London’s buses, wrapped around Waterloo’s IMAX and illuminated by the West End’s Piccadilly Lights.