The Ritz

The brief

To support the creation and launch of ‘The Ritz London: The Cookbook’, the first of its kind to celebrate the recipes of the hotel’s very own Executive Chef, John Williams MBE.


Content Ideation
Art Direction
Print Design

The approach

Offering a slice of insight into London’s most prestigious hotel, ‘The Ritz London: The Cookbook’ features 100 recipes from renowned chef, John Williams MBE, alongside his culinary philosophies, influences and passions. Our challenge was to capture the elegance of a Michelin-starred dining experience and translate it into one for the home.
“When you look at the dishes in this book, the photographs—it's beyond beautiful. You wouldn't need to cook a thing. You could just flick through these pages. It is a proper feast for the eyes.”
Graham Norton

The result

By using beautiful, lifestyle photography and a refined creative style across its channels, we were able to do just that—proving The Ritz really does have something for everyone.