The Ritz
The brief
To support the creation and launch of ‘The Ritz London: The Cookbook’, the first of its kind to celebrate the recipes of the hotel’s very own Executive Chef, John Williams MBE.
Deliverables
Deliverables
Content Ideation
Art Direction
Consultancy
Print Design
The approach
Offering a slice of insight into London’s most prestigious hotel, ‘The Ritz London: The Cookbook’ features 100 recipes from renowned chef, John Williams MBE, alongside his culinary philosophies, influences and passions. Our challenge was to capture the elegance of a Michelin-starred dining experience and translate it into one for the home.
“When you look at the dishes in this book, the photographs—it's beyond beautiful. You wouldn't need to cook a thing. You could just flick through these pages. It is a proper feast for the eyes.”Graham Norton
The result
By using beautiful, lifestyle photography and a refined creative style across its channels, we were able to do just that—proving The Ritz really does have something for everyone.