Soho House

The brief

To handle the marketing collateral for Soho House & Co worldwide, including in-house print and digital channels, ‘House Four’ and ‘House’ and lifestyle publication, ‘Morning Noon Night’.


Content Ideation
Art Direction
Print & Digital Design
Print Management

The approach

Known for being a private members’ club, Soho House is so much more than its exclusivity suggests. Through its lounge spaces, rooftop pools and luxury spas, it’s an opportunity for the free-spirits and creative-minds of the world to share their passions, interests and ideas.

Channelling Soho House’s creative and collaborative nature, we helped commission and create marketing collateral for their various media channels. This included the relaunch of their members-only magazine, ‘House’—promoting internal news, life, culture and events—and their second, luxury coffee table publication, ‘Morning Noon Night: A Way of Living’. This book was published in partnership with Random House and invites readers behind the scenes of the Houses, from interior design to food and drink.

The result

This was the first time Soho House had ever launched an internal comms publication in both a print and digital format, and we were thrilled to be the ones to show the team the ropes.